Friedenthal Financial Brochure - page 9

Our investment process is intently focused on
Choosing the right organization to manage your assets is one of the most important decisions you will make. Your options
are almost endless – but not everyone who wants tomanage your assets has the skills, qualifications, or proper incentives
to do so objectively. Here is what makes
Friedenthal Financial
right choice
What makes us
We are singularly focusedonwealthmanagement.
We do not underwrite securities, make loans, or
sell insurance products.
As a Registered Investment Advisor (RIA), we
serve as a fiduciary with a legal obligation to act
in your best interests at all times. (Stockbrokers
and insurance agents are not RIAs and are held to
less stringent standards.)
We help you measure your ABILITY and
WILLINGNESS to take investment risk using our
proprietary Risk Tolerance Assessment. It is an
exercise that we undergowith you as frequently as
your changing circumstances warrant. You should
understand what drives your risk tolerance so you
can appreciate how it may evolve throughout
your life. As a result, you will make educated,
informed, and measured decisions about the
appropriate risk directive for your assets.
Our management team is led by Chief Investment
Officer, Mark Friedenthal, who has beenmanaging
institutional risk since 1995. His experience
includes management and oversight of tens of
billions of dollars for notable institutions such
as GE Capital, Cendant, and Citigroup.
do small businesses and individual investors have
direct access to an individual with Mr. Friedenthal’s
level of institutional risk management experience.
Your portfolio is tailored to your specific needs,
circumstances, and risk tolerance. It is constantly
reviewed and maintained to achieve your
ongoing goals.
Our highly mathematical approach to asset
management eliminates the emotional factors
that plague so many investors.
Ongoing education and communication are
critical to the client services we provide. When
you work with us, you’ll find we are never out of
touch. Our advice and our level of service are
second to none.
To prevent fraud and ensure all proper procedural
safeguards are in place, we utilize an independent
custodian who holds each client’s funds in
separate accounts. All individual transaction
confirmations will be emailed directly to you by
your custodian. All client portfolios are 100%
transparent. You’ll always know exactly in what
you are invested.
Youwill have full access to your individual accounts
at any time. You will also receive monthly account
statements directly from your independent
custodian. (You can even fire us at any time by
contacting your custodian directly.)
10. Our trade execution is conducted in institutional
blocks with full discretion. This ensures not only
operational efficiency, but more importantly,
every client receives the same timing and pricing
on their transactions. This includes all partners
and staff at
Friedenthal Financial
. We own the
same investments that we hold for our clients.
11. Unlike most RIAs, we separate the Sales &
Client Relationship Management from Portfolio
Management functions to ensure complete
integrity. Clients have direct access to both
their Client Relationship Manager as well as our
Portfolio Management Team.
12. At every juncture we seek to place ourselves
in your shoes and to advise you accordingly.
This philosophy is the basis of our business model.
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